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Welcome

"I think the biggest challenge in this industry, and the reason why maybe 90% of people fail out of the business, is that they don't have enough quality people to talk to on a regular and consistent basis." - Brock T. Jolly, Founder

What if you had a repeatable formula that allowed you to get in front of hundreds of potential clients on a monthly basis who have a sense of urgency for your products, services and advice?

advisor lead funnel

The College Funding Coach® is a complete game plan for building a top-producing financial advising practice. We have a proven track record of helping advisors develop leads on a regular and consistent basis.

  • Proven Lead Generation Process
  • Fully Automated Hubspot Prospect Distribution System 
  • A robust Learning Management System puts all of our content at your fingertips
  • An interactive Guide to Success leads you and your team through our processes
  • A self-paced video series to learn the ins-and-outs of our presentation: Little-Known Secrets of Paying for College
  • An exclusive Advisor Portal to our community with message boards, cultivated news, marketing tools, practice management tools and support resources

Guides and Systems for Success

Strategic Repeatable Process

Lead Distribution System

Guides and Systems for Success

Download Our Free Playbook

An eBook that gets you started with a process that is repeatable and
sets you up for success.

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checklist playbook
Brock Jolly WEB

Brock Jolly, Founder of The College Funding Coach®

Parents are clamoring for college funding resources they can trust.

A recent industry study concluded that college funding is the “#1 financial fear” of most American families.

There is enormous opportunity for financial advisors who can help families make the college dream a reality AND help them retire one day.

Yet, very few financial advisors focus on college funding. Why? Because licenses and certifications breeze over—or simply do not cover—strategies to pay for college.

Because college is so expensive, it is more important than ever for families to consider college funding strategies as part of a comprehensive financial plan.

Since 2002, The College Funding Coach® program has helped thousands of families make smarter and more informed financial decisions.

And, as a result of our program, many financial advisors have been able to build elite financial planning practices as sought after experts in their community.

Member Testimonials

See What Our Members Have to Say Check the Video to the Right and Hear it First Hand!
This group is built specifically for Financial Advisors and Entrepreneurs: looking to build, launch, and scale their own practice.
If that's *not* you, we love ya, but you aren't allowed in.
If that *is* you, this might be one of the most valuable groups you're ever joined.
Inside, we'll be sharing with you how to teach parents to save for college and still retire one day.
On top of that, you'll also have the opportunity to network with other successful financial advisors.
To get the most out of this group, don't be shy, contribute to the conversation and ASK QUESTIONS.
We are on a mission to educate advisors and parents about these strategies. If you're not ready to join our team but want to learn more, please join our free private Facebook group.
Little Known

Watch Our Flagship Workshop

Our flagship Little-Known Secrets of Paying for College webinar is our most popular and is packed with information. This is a live overview of the whole funding process. If you see a listing with just the name of a school or organization, it is a LKS webinar and is open to the public unless stated otherwise. We host hundreds of workshops a year, check out a list of upcoming workshop on our website.

Build Your Future With Our Team

LaRoche Team 10 2016 Edited Removebg Preview

Contact us today to learn more about how The College Funding Coach can help you take your practice to the next level.

Unlock the Potential of Your Practice With Our Advisor Memebership Program!

Discover how our innovative membership program helps you generate high-quality leads while equipping you to provide essential financial education to parents. By participating, you can enhance your expertise and expand your client base, all while making a meaningful impact on families' futures. Join us in transforming the landscape of college funding!

What can I expect with membership?

Our elite membership program is designed for top-tier professionals who demand exceptional value and results. We offer three membership levels, each providing unparalleled access to high-impact resources, strategic marketing tools, and expert training to accelerate your success.

  • Essential Membership – Ideal for those seeking a strong foundation with comprehensive support.

  • Elite Membership – A premier experience with expanded offerings and exclusive benefits.

  • Enterprise Membership – Custom solutions for teams, with volume-based discounts:

    • 3-5 Advisors: 10% discount

    • 6-10 Advisors: 15% discount

    • 11+ Advisors: 20% discount

Each membership includes a guaranteed number of high-impact workshops, ensuring you have consistent opportunities to refine your strategies, engage prospects, and drive results.

Our membership is not just a service—it’s an investment in excellence. Our premium pricing reflects the extensive resources, expertise, and high-level opportunities available to our members.

Is there a contract or commitment?

We require a one-year commitment for all memberships. Our program is designed to help advisors build long-term success, and we provide full support, training, and marketing strategies to maximize your results.

What workshops and support resources are included with my membership?

Guaranteed Workshops & Unmatched Support

As part of our Essential Membership level, you receive one guaranteed workshop per calendar year—a powerful opportunity to engage, convert, and grow your client base. But that’s just the beginning.

Our proven process, systems, and infrastructure, backed by our dedicated headquarters team, are designed to support an additional 14 workshops, giving you the ability to run a total of 15 high-impact workshops.

As part of our Elite Membership level, you receive four guaranteed workshops per calendar year with our systems supporting an additional 26 workshops, allowing you to run up to 30 workshops annually.

With our expert-backed approach, you gain the strategy, resources, and operational support needed to maximize engagement and drive results at scale. This is more than just access—it’s a complete system for success.

Do I have exclusive rights to workshops?

Once you book a workshop with a school or business, you will have exclusivity with that organization as long as you remain a member. Other advisors will not be able to target that school or business for our workshops.

What additional benefits does my membership offer besides workshops?

Comprehensive Business Growth System

Your membership provides a complete, results-driven business system designed to elevate your practice. With exclusive access to premium resources, expert training, and cutting-edge tools, you'll have everything you need to succeed at the highest level.

  • Exclusive Advisor Portal – A hub of marketing assets, scripts, tools, and resources.
  • Self-Paced Video Training – Master our proven strategies at your own pace.
  • Marketing & Lead Generation Support – Flyers, templates, and ad strategies to drive engagement.
  • National Coaching Calls (Bi-Weekly) – Insights and mentorship from top advisors.
  • Access to Education-Funding-Specific Financial Planning & Client Management Tools – Streamline your workflow and enhance client service.
  • Drip Marketing Executed on Your Behalf – Automated campaigns to nurture leads and drive conversions.
  • CRM Access & Social Media Leverage – Use powerful tools to track client interactions, automate follow-ups, and optimize marketing funnels.

This is just a snapshot of the multitude of offerings available through our elite membership. Top advisors who leverage this program gain a strategic edge, positioning themselves as industry leaders while maximizing growth and profitability.

You're not just joining a program—you’re investing in a proven system for long-term success.

Who is the ideal advisor for this program?

The most successful advisors typically:

  • Have 4+ years of financial advising experience

  • Are comfortable presenting to groups

  • Hold a Series 7, 65/66, Life & Health License

  • Want a structured lead generation system

  • Are coachable and ready to take action

How can I get started?

Schedule a call with our Director of Membership Development, Tiffany Stewart. You can book a time Book Here

or contact us at membership@thecollegefundingcoach.org