Frankie Butler CFP®, CLU®, RICP®

Office Location

4551 Cox Rd
Suite 215
Glen Allen, VA 23060

Why The College Funding Coach?

With the significant rise in college costs, helping children pay for college in the most efficient way is more important than ever. These decisions affect all aspects of financial planning including retirement and helping families reduce costs and find strategies to recover costs is a passion of ours.

Area of Focus for LKS Workshops: We teach our workshops and work with families in the Greater Richmond Area, mainly in Chesterfield, Hanover, and Henrico.

A Little More About Frankie

Background: Together with his team, Frankie began teaching the Little-Known Secrets workshop in 2009 and has developed a wealth of knowledge in this space. Many parents and even advisors do not understand the ins and outs of college funding. Frankie and his team build comprehensive plans for their clients with an initial focus on how to get as much of other people’s money as possible in the forms of merit and need-based aid and to help them understand what impact college costs have on retirement.

Education: Concord University, 1982, Bachelor’s in Accounting

Personal: Frankie is originally from West Virgina. He is married to Jen Rose and lives in the Hanover area of Richmond. He enjoys spending time with his children Alex, Madison, Ethan and Trevor, and daughter-in-law, Jessica. Frankie and Jen are also helping prepare for their grandkid’s college. Frankie also enjoys theater, travel, and good restaurants.

Community Involvement: Frankie’s firm, True North, does a community event each quarter to help in many different areas. Past events have been with the Salvation Army, Richmond Animal League, Feed More of Richmond, and others.

Read Frankie’s Team’s Blog Post:

How the GI Bill Affects the Costs of Higher Education


Franklin Butler is a Registered Principal of and offers securities, investment advisory and financial planning services through MML Investors Services, LLC., a MassMutual subsidiary. Member SIPC, Supervisory Office: 100 Eastshore Dr., Suite 300
Glen Allen, VA 23059 (804) 346-1011

The College Funding Coach is not affiliated with MML Investors Services.

Licensing Info: In addition to my CFP®, CLU®, RICP®, RHU, and LUTCF designations my licenses include life and health and FINRA ( Series 7, 63, 66, 53 and 24 registrations.

FINRA BrokerCheck