Ethan M. Lohr

Greg Lohr began Lohr & Company, LLC in the Tidewater region of Virginia in 1993. Originally an electrical engineer at a large paper mill in Franklin, Virginia, Greg discovered his passion for finance and pursued an MBA at William & Mary. This, coupled with his upbringing by math and science teachers, allowed him to start a fulfilling career interweaving his love for relationships and teaching.

His practice eventually moved to central Virginia where he and his wife, Janet, raised three children. Their oldest, Ethan, took an interest in a financial planning career and joined Greg’s practice in 2015 after graduating from James Madison University. 

Greg, Ethan and their team work jointly serving families in central Virginia and beyond in a comprehensive fashion. With the rising cost of college tuition and the complexities around saving and paying for college, they partnered with The College Funding Coach in 2018 to enhance their planning abilities for current and future clients.