About Brock Jolly and his team
The College Funding Coach team is available to answer all of your questions about saving for college, understanding the process, and planning ahead for other life-changing events such as retirement. Below are their bios and contact information. Please don’t hesitate to contact us.
In early 2000, when Brock Jolly launched his financial planning career, he was optimistic about the future—he had landed his dream job and the financial markets were doing phenomenally well. A few months later, the dot com bubble burst, causing many of Brock’s prospective clients to lose a significant amount of their wealth and, although he didn’t know it at the time, forever changing Brock’s career path.
Because of the market downturn, many parents sought Brock’s advice regarding how to pay for their children’s college education. After doing significant research, he determined that many of his peers didn’t really understand how financial aid and the college funding process worked. He sought to educate parents around this agonizing and fear-inducing topic and discovered his niche.
In 2002, Brock founded The College Funding Coach® with one goal in mind: teaching parents how to pay for college for their kids without sacrificing their own retirement savings. His refreshing and somewhat unconventional workshop, “Little-Known Secrets of Paying for College” was originally taught in all of the counties in and around the Washington, D.C. metropolitan area through adult education programs, directly with public and private schools, as well as with many businesses and community organizations. Regardless of the audience, the message is consistent: college is getting more and more expensive every year, and unless a family develops an informed strategy early—whether that is optimizing your eligibility for need-based aid or maximizing your liquidity and cash flow—it is difficult to “win” the college funding game.
The class is a great complement to the information that schools already provide, by giving tremendously valuable resources and out of the box thinking so that parents have the information to create efficient and effective strategies not only for paying for their children’s college education; but just as importantly, doing so and still being able to retire at the time and in the lifestyle for which they had prepared.
Around 2008, The College Funding Coach® began to expand their footprint, as word spread about their valuable workshop and related services. They now partner with over fifty advisors in twenty states across the country to bring this critical message to parents. The workshop is fun and Brock and his team of advisors utilize a collaborative approach that is resourceful, creative and independent. They make a complex and seemingly dry topic simple and surprisingly interesting.
Brock graduated from the University of Virginia in Charlottesville, Virginia in 2000. He is a Certified Financial Planner™ (CFP®), and holds many other industry designations, including Chartered Financial Consultant (ChFC®), Chartered Life Underwriter (CLU®) and Certified Family Business Specialist (CFBS®).
Brock is a founding partner of the wealth management firm Veritas Financial, LLC, headquartered in Tysons Corner, Virginia, and has been recognized as a top performer within the financial planning community. In 2011, he was named the national Young Advisor Team Leader of the Year by the National Association of Insurance and Financial Advisors. From 2012 to 2014, Jolly served as the chairman of NAIFA’s Investment Committee, where he worked closely with association leadership to manage the reserve account. In 2014, he was elected by his peers to serve as a National Trustee for NAIFA—the youngest trustee ever elected. In 2015, Brock was awarded the Legacy Award by the Greater Washington Foundation of Insurance and Financial Advisors in recognition for his longstanding service to the Foundation, the financial services industry, the highest standards of professional conduct, and unselfish community service.
In his spare time, Brock enjoys traveling, distance running, SCUBA diving and playing ice hockey. He lives in Arlington, Virginia with his wife, Lauren, their young son, Bryson, and a rescued pit bull, “Chico.”
Brock is located in our Tysons, Virginia office and can be reached by phone at (800) 969-2362 or (703) 424-2401 or via e-mail at email@example.com.
Peter Cary is a media consultant based in Fairfax, Virginia, with a vast amount of knowledge and experience in the areas of college admissions, university rankings, and paying for college. He is a consultant to The College Funding Coach and is in the process of writing a book with founding partner, Brock Jolly.
Former managing editor of U.S. News & World Report, Peter Cary brings experience as one of the pioneers of the magazine’s college rankings program, which has become a critical piece of the college decision-making process for many families. In this role, Peter served as executive editor of “America’s Best Colleges,” “America’s Best Graduate Schools,” and the U.S. News Guide to “Paying for College.” He also oversaw the magazine’s website, which won a National Magazine Award for its useful and family-friendly database of colleges and universities.
In addition, he is currently in the same shoes of many of our families—he was a participant in our class in 2008, and has one son at The University of Mary Washington, and another son in high school, preparing to make the leap to college very soon.
Peter has met with representatives from hundreds of colleges to talk about education developments, college rankings, admissions, and how to pay for college. He has appeared on The Today Show, Good Morning America, CNN, and spoken in many other venues to discuss college rankings, financing college education and – what is most important — how a student can find a college that is the best fit.
His media career spans 30 years, including stints at newspapers in Lexington, Kentucky; Bergen County, New Jersey; and Miami, Florida. In 1987 he joined U.S. News & World Report in Washington where he worked as a national reporter and an investigative editor before running the magazine’s college guide, website, and college rankings operations.
He is married to Dayna Smith, a photographer at The Washington Post.